So many businesses are yet to take advantage of video—even with all of the statistics and case studies that prove it works? Here are 5 shocking facts about using video:
1. It would take an individual more than 5 million years to watch the amount of video that will cross global IP networks each month in 2020.
By 2020, online videos will make up more than 80% of all consumer internet traffic. The production of video is is growing at a rate we can’t ignore.
2. Businesses using video grow company revenue 49% faster, year-over-year, than organisations, without.
We all want to grow our businesses so why not use video? You can harness the power of video in order to reach new people, inform them of what you do and educate them during their time spent on your channels. Video is the key to impressive growth for businesses who invest in it.
3. Forrester Research found that video increases the chance of a front-page Google result by 53 times!
Data from Forrester Research suggests that things like video can contribute to a rankings boost. Video can also increase the duration of the time people spend on your site which is another factor that increases your ranking. It’s simple have a video on your first page.
4. More than three-quarters (76%) of users have visited a company’s website after watching one of their video ads on social media.
I think we’ve made it clear how much more powerful video is compared to other static content but its indirect impact is huge. Despite the great engagement on your social channels, your audience then takes the time to look at your website.
5. 71% of people watch more video than they did a year ago. (HubSpot)
Attention spans have never been shorter, and distractions – both online and offline – are everywhere. Video tends to hold viewer attention better than other media types, and it’s probably unsurprising that so many people love to learn using video.
Are You Thinking About Using Video Within Your Business?
Then maybe we can help. We offer a wide range of video production services including a video editing service and monthly/quarterly social video production packages which could be perfect for you. Let’s have a chat about your video ideas.