Supercharge Your Sales Funnel with Video

Ever wondered why some businesses effortlessly guide customers from discovery to purchase? The secret weapon is often video. Let’s talk about how video can transform your sales funnel and boost your sales numbers.

What’s a Sales Funnel?

Think of a funnel: wide on top, narrow at the bottom. The top is everyone who might be interested in your product or service. As they move down, some lose interest, and some stick around to make a purchase.

A typical sales funnel has these stages:

1. Awareness: People discover your brand.
2. Interest: They show interest in what you offer.
3. Consideration: They evaluate if your product meets their needs.
4. Intent: They plan to make a purchase.
5. Purchase: They buy your product or service.
6. Retention: They keep coming back or become loyal customers.

Video at the Top: Building Awareness

At the awareness stage, you need to stand out. Video is perfect for grabbing attention.

Why Video?

• Grab Attention: Eye-catching videos quickly convey your message.
• Shareable Content: Great videos get shared, expanding your reach.
• SEO Boost: Videos improve your search rankings, making it easier for people to find you.

Types of Awareness Videos

• Explainer Videos
• Brand Videos
• Social Media Clips

Real Deal Example

A local Newcastle café creates a short video showcasing how they make their signature coffee. It’s visually appealing and gives potential customers a glimpse of what to expect. People share the video, and more folks become aware of the café.

Stirring Interest: Engaging Your Audience

Once you’ve captured their attention, keep them interested with more detailed videos.

Why Video?

• Engagement: People engage more with video content than text.
• Emotional Connection: Videos evoke emotions.
• Demonstration: Show how your product works or its benefits.

Types of Interest Videos

• Product Demos
• Customer Testimonials
• How-To Guides

Real Deal Example

A Durham-based home improvement company creates a video of a recent bathroom renovation. They highlight the problems solved and quality of work. Potential customers watch and become interested.

Consideration Stage: Nurturing Potential Customers

Prospects are considering their options. Your video content should provide the info they need to decide.

Why Video?

• Build Trust: Showcase your expertise and reliability.
• Detailed Information: Offer in-depth details about what you offer.
• Address Concerns: Tackle common objections or questions.

Types of Consideration Videos

• Case Studies
• Webinars
• Comparison Videos

Real Deal Example

A Sunderland software company hosts a webinar explaining how their product stands out. They walk through its features and applications. Attendees gain a clear understanding of the product.

Intent and Purchase: Sealing the Deal with Video

Now, prospects are ready to buy. Make this step smooth and exciting with video.

Why Video?

• Call to Action (CTA): Guide viewers on next steps.
• Value Proposition: Reinforce why you’re the best choice.
• Ease of Purchase: Provide a walkthrough of how to buy.

Types of Purchase Videos

• Promotional Videos
• Demo Videos
• Thank You Videos

Real Deal Example

A Newcastle-based online store creates a video about a limited-time discount. The video includes a clear CTA. Viewers are encouraged to act quickly and purchase.

Retention: Keeping Customers Happy with Video

The funnel doesn’t end at the purchase. Retaining customers is just as important.

Why Video?

• Customer Onboarding: Welcome and educate shoppers.
• Support Videos: Solve common issues or questions.
• Engage and Upsell: Keep customers informed and loyal.

Types of Retention Videos

• Welcome Videos
• Tutorial Videos
• Update Videos

Real Deal Example

A Durham-based subscription box service sends a welcome video to new customers. It shows what to expect and how to get the most out of their subscription. This improves loyalty and satisfaction.

Benefits of Using Video in Your Sales Funnel

Incorporating video into your sales funnel brings real results:

• Higher Engagement Rates
• Improved Conversion Rates
• Enhanced Brand Recall
• Better SEO Performance
• Versatility across multiple platforms

Getting Started with Video in Your Sales Funnel

1. Define Your Goals
2. Identify Your Audience
3. Plan Your Content
4. Create High-Quality Videos
5. Distribute Strategically
6. Analyze and Adjust

Overcoming Common Challenges

1. High Production Costs

Start with a smartphone and simple editing tools. Scale up with results.

2. Time Constraints

Batch produce videos and follow a content plan to stay on schedule.

3. Measuring ROI

Track views, engagement, and conversions to see what works.

4. Keeping Content Fresh

Update regularly and respond to audience feedback.

Real Stories: North East Businesses Winning with Video

The Newcastle Bakery Boosts Sales

A popular bakery showcases its process on social media. Engaging visuals drive foot traffic and sales.

Durham Fitness Studio Engages Clients

A fitness studio offers free online workouts. This builds trust and leads to higher memberships.

Best Practices for Video in Your Sales Funnel

• Keep It Short and Sweet
• Focus on Quality
• Tell a Story
• Include Clear CTAs
• Optimise for Mobile
• Use Subtitles
• Consistent Branding

Measuring Success: Video Analytics

• View Count
• Watch Time
• Engagement Rate
• Conversion Rate
• Bounce Rate

Use tools like Google Analytics and YouTube or social media insights to collect this data.

The Future of Video in Sales Funnels

Video’s role is growing with new technologies reshaping how we engage with media.

Emerging Trends to Watch

• Live Streaming
• Interactive Videos
• 360-Degree Videos
• AI and Personalisation

Making Video Part of Your Strategy

1. Audit Your Current Funnel
2. Set Clear Objectives
3. Create a Content Calendar
4. Invest in Training
5. Collaborate with Partners
6. Stay Flexible

Final Thoughts: Why Video Matters

In today’s competitive market, video helps you connect, engage, and convert. Whether you’re based in Sunderland, Newcastle, or beyond, using video in your sales funnel is a proven strategy to boost business growth.

Let’s Hear from You

Have you used video in your sales funnel? How did it impact your business? Share your experiences in the comments or send us a message.