Problem:

Balance Support Reins make a product that lets children ride horses safely. It clips between the reins and the saddle, so if the horse ducks its head and tries to pull the reins from a child’s hands, it can’t. Founders Chrissy and Sean Bowden had a genuine brand awareness problem. A good product was not getting enough eyes on it, and without visibility, the market share and sales they needed to grow simply were not coming.

Solution:

A conversation that started before Covid went quiet, then picked up again when Chrissy and Sean came back ready to commit. We built a full range of content rather than a single film: a promo video, testimonial videos, a product demonstration video, a video for their website, and a range of social content.

Outcome:

Filmed in 2023. Chrissy and Sean said what they got went completely beyond what they had expected. A full in depth testimonial is on file.