Problem:

Durham Institute of Sport needed to show school age athletes, and their parents, what the programme actually offered: the facilities, the nutrition support, the mentoring, and why any of it mattered. The programme had already produced Olympic athletes from County Durham. Without a clear way to show that to the next generation, that pipeline risked drying up.

Solution:

Rather than one generic promo, the brief grew into a fuller picture of the programme told through the athletes themselves. We produced a 60 second and a 90 second promo, plus four talking head films with different athletes, including one preparing for the Paralympics in fencing.

Outcome:

Filmed around 2022. Used across DIOS’s social platforms and website, and as part of in school presentations aimed at recruiting the next intake of athletes.